Diwali Shopping in Market

Shopping at Diwali time

Diwali is celebrated since time immemorial with equal fervor and mirth. But, contemporary times has shown a drastic change in the manner of celebrations of the festival of Diwali. As we all know that Diwali brings along wealth and prosperity for all. People pray to Goddess Lakshmi (The Goddess of wealth & prosperity) as well as Lord Ganesha to bestow their grace upon them.

This is not just a myth or a sheer belief, specially for the business community. Diwali is the booming time for the entire business community, be it a small shopkeeper or an industrialist. This is the time to end their financial year. Thus, they open new ledger books and offer prayers to them as well. They perform special prayers as per followed by the rest of the people of their community in a grand manner. They invoke blessings from the Goddess of wealth to flourish their business all the more.

Any festival in India is a good excuse to shop for sweets, gift items and even stuff for yourself and family. Thus, it gives a good economic hike to the Indian market. And when it comes to a festival like Diwali, shopping spree is on it's sway. A month before the occasion, people start buying new clothes, gifts, decorative items for their house, ingredients required for performing Puja rituals, firecrackers and many other things to make their Diwali a memorable event that they can cherish all their lives.

Companies too offer various kinds of discount on their products. This attracts a lot more people to buy stuff. Marketplaces are decorated with colorful and flashy ribbons and lights. Every shopkeeper welcomes his or her customer by decorating their shops as beautifully as possible individually. Marketplaces are flooding with people to buy one or the other item, which becomes the biggest source of income. Special fairs are being organized at a grand level, where people can enjoy with their loved ones. Not only, shopkeepers, but Film-makers too wait for Diwali to release their movies. Thus, major films of the year are generally released at this time of the year adding charm to the festivities.

Not only in India, you can find similar kinds of fairs in other countries too, which are organized by Indian residing abroad, generally. Such is the enthusiasm among people around the occasion of Diwali.